ProForm: JSON raw

Hey guys, I need to send the JSON below via webhook.

How do I convert this code into key-value format?

{
“deal”: {
“deal_stage_id”: “STRING”,
“name”: “STRING”,
“deal_custom_fields”: [
{
“value”: “STRING”,
“custom_field_id”: “STRING”
}
],
“user_id”: “STRING”
},
“deal_source”: {
“_id”: “STRING”
},
“contacts”: [
{
“emails”: [
{
“email”: “STRING”
}
],
“name”: “STRING”,
“phones”: [
{
“phone”: “STRING”
}
]
}
]
}